fastcompany:

Zynga, a publicly traded company, is trying to prove it spent hundreds of millions of dollars on more than just a blank piece of paper and a few digital crayons. Yesterday, the company’s advertising platform for Draw Something was unveiled for the first time—and, if not handled with some finesse, it’s a great potential example of forced brand interaction.
Advertisers now have the option to purchase drawing terms related to their brands. When a user opens Draw Something, the game gives three options to choose from—say, tennis, pancake, or snowball—which players then doodle for a friend, who in turn has to guess what that user has drawn. Soon, however, users will start to see brands among the fun options typically available—imagine trying to draw Hewlett-Packard or Toyota—which could quickly turn the game into a mobile version of Brand Tags. The NHL is one of the earliest advertisers on the platform, hoping to promote the Stanley Cup playoffs. But not all brands are as player-friendly as the hockey league.
Read more->

Are you freaking kidding me?! Whatever integrity was left in Draw Something is gone. On their Facebook page the other day they began advertising other Zynga games, which is understandable but still sad. This is just shameless.

fastcompany:

Zynga, a publicly traded company, is trying to prove it spent hundreds of millions of dollars on more than just a blank piece of paper and a few digital crayons. Yesterday, the company’s advertising platform for Draw Something was unveiled for the first time—and, if not handled with some finesse, it’s a great potential example of forced brand interaction.

Advertisers now have the option to purchase drawing terms related to their brands. When a user opens Draw Something, the game gives three options to choose from—say, tennis, pancake, or snowball—which players then doodle for a friend, who in turn has to guess what that user has drawn. Soon, however, users will start to see brands among the fun options typically available—imagine trying to draw Hewlett-Packard or Toyota—which could quickly turn the game into a mobile version of Brand Tags. The NHL is one of the earliest advertisers on the platform, hoping to promote the Stanley Cup playoffs. But not all brands are as player-friendly as the hockey league.

Read more->

Are you freaking kidding me?! Whatever integrity was left in Draw Something is gone. On their Facebook page the other day they began advertising other Zynga games, which is understandable but still sad. This is just shameless.

Posted May 6, 2012 at 6:20:40 pm, ❤ 40 notes
Reblogged from fastcompany
Originally posted by fastcompany

  1. daveehubbardi reblogged this from amalmariei and added:
    This plant tricks the brain into thinking you are full, so you eat less and as a consequence you will lose pounds...
  2. mmanal reblogged this from fastcompany
  3. likeadsandstuff reblogged this from fastcompany
  4. brittopham reblogged this from fastcompany and added:
    …could ruin the fun? I think this is awesome! Brand logos speak volumes (see branding) and this is such a discrete way...
  5. tatianapea reblogged this from fastcompany
  6. jessica-wakeup reblogged this from fastcompany and added:
    okay guys, i’m an advertising major. this stuff is cool and i don’t care if you think this is nerdy.
  7. myownlittlepinkworld reblogged this from fastcompany and added:
    Are you freaking kidding me?! Whatever integrity was left in...other day they began...
  8. imairbearyouseee reblogged this from untitled-mag
  9. noneuclideangeometry reblogged this from untitled-mag
  10. themediumisthemirage reblogged this from untitled-mag
  11. moi12 reblogged this from untitled-mag
  12. kkalani reblogged this from untitled-mag and added:
    Evil…but genius
  13. untitled-mag reblogged this from fastcompany
  14. amalmariei reblogged this from fastcompany and added:
    At least they’re adding more words…
  15. adjourney reblogged this from fastcompany
  16. lawrencehwng reblogged this from fastcompany and added:
    Totally ruined ‘Draw Something’
  17. thebusinesspursuit reblogged this from fastcompany
  18. theabysslooksintome reblogged this from fastcompany and added:
    God dammit.
  19. campobench reblogged this from fastcompany
  20. fastcompany posted this
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